As of 31 August 2010, they released their first Reserve coffee, a Galapagos San Cristobal, and it sells for $12.50 for a half pound. Supposedly it is a "medium-bodied coffee that features fresh flavors and highlights of green herbs balanced by soft cocoa and spice".
I'm on my second bag. Approved. Recommended. This makes a real nice cup of coffee, great aroma, smooth, nothing that you might find objectionable. At $24/lb is a bit pricey.
There are other coffees that I have enjoyed much more for less money, like when Peet's comes out with a batch of Sumatara Blue Batak which retails for $14 or $15 per pound, I forget exactly, but it is a GREAT cup.
Drink it up and drink it often!